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Huge interest as new homes unveiled at coastal town

Matt Roberts

Matt Roberts, PR and media advisor

There may soon be new friendly faces among what was once described as England’s ‘kindliest port’

There may soon be new friendly faces among what was once described as England’s ‘kindliest port’. Persona Homes is building 185 new homes on the outskirts of Amble, a development which has already caused quite a buzz.

The development, with a range of two, three and four bed homes, is expected to compliment Amble’s tight-knit community while meeting the housing needs of those in the town and surrounding areas.

As well as outright sale, a number of the homes have been allocated for sale through shared ownership. Affordable rent options are also available.

With delivery well underway, the first homeowners are expected to move in Spring 2023. The much needed homes will support Northumberland County Council’s aim to increase the region's homes by over 14,000 by 2036.

Want to know more?

Find out more about Persona Homes' development in Amble.

Buyers interested in the homes in Amble will be the first in the UK to benefit from a unique package of support Persona Homes is offering.

Buying a home is one of the most exciting things we do. However, it is well documented that it’s also one of the most stressful things in life we’ll go through. Yet, little support is offered for those going through the process.

Persona Homes has teamed up with a range of partners to deliver a bespoke support tool to help buyers from the registration process to two years after moving in.

The tool, Personify, goes way beyond the usual rewards and discounts offer. As well as this Personify offers:

  • Access to fully qualified counsellors and support specialists 24/7, 365 days a year for customers, their next of kin and children over 16 to discuss any emotional, personal or work-related issues they may individually or collectively be experiencing. Especially supporting stress and anxiety through the buying process.
  • Expert welfare and debt advice, including one to one casework, tribunal support and representation, access to grant aid and more
  • Access to 24/7 free legal help, including consumer and neighbour disputes
  • Guaranteed access to 24/7 private GP services.
  • Personalised advice and support accessible to those who provide care for a relative or loved one, in partnership with Tutela Care Concierge Service

Will Gardner, Executive Director of Development at Home Group, said: “This will be one of Persona Homes’ flagship north-east developments to date. We’re not only bringing a significant number of high-quality homes to an area of outstanding beauty, we’re bringing them to an area which is in need of more housing.

“I’m also excited that Personify will be able to support customers on their journey of buying a home, a great journey but one that can be a little bumpy from time to time.”

Mark Binns, Operations Director at Esh Construction, said: “This is the largest development we have secured to date within our affordable housing division, and we’re delighted to be working with Home Group and Persona Homes on this exciting scheme.

“Giving back to the local community is at the core of Esh’s values and we have already started to engage with those around the development to ensure we maximise the economic and social benefits for the local area.”

Persona Homes is a subsidiary north-east based Home Group, one of the UK’s largest housing organisations. All profits from Persona Homes are reinvested back into Home Group’s social purpose to ‘build homes, independence and aspirations.

Home Group, through Persona Homes are keen to be involved with and give back to the community of Amble.

Talks are already well underway around a number of community initiatives, with Home Group and partners, including its contractor Esh Construction exploring different ways to give back to the coastal town.

Further events to showcase the new homes will be held over the course of the year, with the show homes on site due to be ready early in the New Year.

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