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21st July, 2021 |

5 minute

"Don't be phased by anything. Just keep going..."

Nusheen Hussain (she/her)

Follow Nusheen's journey as a British Asian woman growing up in a time when racism was prevalent and find out what advice she has for anyone following their dreams

I am a British Asian women of Pakistani origin and was born in London. I grew up at a time when racism was prevalent and as a child, I didn't understand why some people were so mean.

Growing up in a diverse city like London helped, and I had a huge circle of friends and family for support.

My parents took us on holiday to Pakistan every year, so I had a very strong sense of culture and am very proud to speak three Indian-subcontinental languages, fluently!

I was always hardworking and knew that I wanted to work in Central London in marketing or advertising. After university, I worked in financial publishing as a marketing executive and my career progressed upwards from there. I also had three children and didn't stop to take any career breaks. Not sure quite how I did that, to be honest!

I have worked in many sectors including construction, energy, broadcasting and financial services; all very male dominated and often misogynistic. It was tough, but I always had a very positive attitude and just got things done, no matter what the challenge.

My advice to anyone wanting to follow their dream would be; don't be phased by anything. Just keep going and anything is possible.

There is still a need worldwide for more progressive mindsets and inclusive behaviours. For example, we only see 7% of women at board level in the UK, and even less representation from women of a multicultural background, and that's not because men are better than women; there are darker forces at play here. 

I'd like to inspire young women and give them the confidence to shine and I hope that as a role model for Home Group, I am able to do this.

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