Attitudes towards housing developments, October 2017

February 21st, 2018 in Home Group News

We commissioned YouGov Plc do some research on our behalf, exploring the attitudes towards housing developments in Britain.

We asked how happy or unhappy people would be if there were plans to build a housing development within half a mile of their home.

Participants were given a description of ‘social or affordable housing’, as “accommodation that is maintained by a local authority or housing association, where rent is considered affordable to people on low incomes”.

They were then asked how happy or unhappy they would be if there were plans for a social or affordable housing development within half a mile of their home. The results are visualised on the chart below, again looking at those who were ‘happy’ or ‘unhappy’.

[First graph]

The results suggest a clear shift when social housing is mentioned, compared with a relatively low percentage of adults who would be happy with housing developments generally.

This becomes more apparent when considering the responses from adults aged 18-34, who appear even more in favour of housing developments close to their home (24%) compared to the nation generally (17%), especially that of social housing (46% vs. 38%).

[Second graph]

They also show that GB adults are quite decisive on this topic, as shown in the chart below. Of adults aged 18-34, only 11% are unsure whether they’d be happy or unhappy for a housing development to be built within half a mile of their home, and only 7% are unsure on a social housing development.

The figures drop further when considering adults of all ages above 18, to 5% for housing developments and 3% for social housing developments.

[Third graph]

Our research shows that attitudes may be shifting when it comes to housing with a social purpose, with a clear divide between the responses on housing developments generally, and social housing developments in particular.

The important bits

The total sample size was 2026 adults, who took part in the online research between October 3rd and October 4th 2017. The figures are weighted, and representative of all GB adults aged 18 and above.