Does it really all come down to how it impacts on our pockets?

July 5th, 2016 in Mark Henderson, Home Group CEO, blog

Much is made after every budget and change in government policy of whose up and who’s down, who is better off and who is losing out in cash terms.

It’s certainly an emotive point and all the work of the people behind behavioural psychology – the ‘Nudgers’ to you and me; say we are more adverse to loss. There is something about loss which gives a more powerful message than gain. It’s something that appears to be hard wired into our brains and raises the interesting question of just what a loss might mean in a housing context.