Our commitment to investment and growth is matched by our pledge to pursue the highest quality design.

The next five years will define our design legacy through our People Value Design philosophy, creating award-winning places that are contemporary and stand the test of time.

Each Home Group development presents an opportunity to create lively, beautiful and characterful places where people want to live. Our design philosophy is based on creating great places that improve people’s wellbeing and are sought after, generating value for residents, for Home Group, and for the environment. We focus on the quality of design to ensure each opportunity is developed to its maximum potential.

Our experience has shown that good design drives value in Home Group developments, generating interest, increasing demand, and reducing the impact on the environment.

Quality is a priority, from choosing the right location and style of home to the materials we use and the specifications we put into those homes. Unlike most major housebuilders and Registered Providers, we do not have a standard product, but use qualified architects to design each scheme regardless of scale. This approach ensures that we deliver bespoke homes that meet the needs of our customers.

How we deliver High Quality Design

  • A dedicated Group Urban Design team, with a remit to promote design quality across the business and lead by example in placemaking.
  • Design Champions in every region.
  • A Home Group Design Guide providing advice and demonstrating our commitment to quality placemaking, ensuring that each of our developments makes a great place.
  • A review process focusing on achieving design quality and efficient land use.
  • Consultant briefings to reinforce the design message to all our designers.
  • Design Awards giving internal recognition for well delivered designs for both low-rise housing and specialist multi-storey apartment schemes.
  • Online resources for colleagues sharing design information and good practice across the business.
  • Feedback and design review workshops including discussion on emerging design trends and well-delivered solutions to common design issues.

We have a framework with top architectural practices from across the UK who share our vision and enthusiasm producing exemplar urban design and architecture. Our clear commitment to place-making can be seen in our latest developments.